BasicsMarketing Basics for Small BusinessesThe four Ps, a clear message and a one-page plan.Marketing Basics
The fundamentals, your audience and honest claims.
Start here if marketing feels like jargon. These guides explain the foundations, how to learn about the people you serve and how to keep your claims truthful.
We reference public guidance from the FTC and the U.S. Small Business Administration.
BasicsMarketing Basics for Small BusinessesThe four Ps, a clear message and a one-page plan.
BasicsUnderstanding Your Target AudienceLow-cost research and a short audience profile you will actually use.
BasicsHonest Marketing Claims BasicsEvidence, implied claims, reviews and disclosures that people notice.